Periodic Table of SEO Ranking Factors

Periodic Table of SEO Ranking Factors. Turning unstructured data such as social network reviews and conversations into structured data that search engines can more easily crawl has become crucial to SEO performance.

Great infographic from the folks over at SearchEngineLand entitled The Periodic Table Of SEO Ranking Factors.

Periodic Table of SEO Ranking Factors

Google’s WYSIWYG tool for identifying structured data allows site publishers that use the tool to make it easier for search engines to identify “structure-able” data on any website.

Marketers are increasingly turning to Schema.org for HTML markup tags that structure site content in a way that is readable to search engines. Buoyed by its continuing dominance of the search engine landscape – with market share ranging from 67% to 95%, depending on the data source – Google also became stricter in 2012 about enforcement of terms in its AdWords API access agreements, which contain an anti-scraping provision.

Raven Tools became the first SEO vendor to stop displaying scraped data – and others are likely to follow, encouraging customers to rely less on rankings and more on campaign performance metrics that emphasize brand building, site traffic, and conversion