Speculation, Acquisitions Support Market Development

Investment capital and acquisitions have helped the market matu re quickly. Vendors are using organic development and bolt-on acquisitions to solidify core functionality and expand their tools’ scope (see Table 3). In October 2012, for example,
Conductor raised $20 million in Series C funding to fuel international expansion, staff growth, and product development.
Earlier, in March 2012, BrightEdge attracted $12.6 million in Series C funding, while SyCara raised $2.1 million.