Investment capital and acquisitions have helped the market matu re quickly. Vendors are using organic development and bolt-on acquisitions to solidify core functionality and expand their tools’ scope (see Table 3). In October 2012, for example,
Conductor raised $20 million in Series C funding to fuel international expansion, staff growth, and product development.
Earlier, in March 2012, BrightEdge attracted $12.6 million in Series C funding, while SyCara raised $2.1 million.
Table 3: Selected SEO Tool Investments and Acquisitions, 2010-2012
Selected SEO Tool Investments and Acquisitions, 2010-2012
(Click image Zoom)
Source: Third Door Media
Read more: SEO Tools Market Trends
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